A landing page is the destination page on which you want visitors to enter your website. Getting customers to your website is the easy part; proper landing page design will get them to stay on your site, and convince them to follow through with a particular action.
We often run A/B/C/D split testing and continually test and analyze website landing pages in order to measure and improve conversion rates and increase customer ROI.
When designing a website for paid search traffic, you must keep in mind the four main factors that influence conversions.
- Site navigation
- Website speed
- Calls to action
- Mobile ready
A paid click is very different from a referral, organic or direct visit. Since you are paying for each visit from Google, you must maximize your opportunity for success.
We often build our clients a microsite or miniature version of their main website and focus on the core aspects of their product or service offering. Microsite design allows us to maintain a much higher level of control over our Google Ads Campaigns. Conversion tracking is the foundation for running a successful internet advertising campaign. Our job is to make sure that our Google Ads campaigns are tracked perfectly, so that we can deliver exact ROI figures for clients.