In order to do business effectively online, you need to constantly refine and optimize your internet marketing strategy, website navigation, and page content. Search Engine Optimization (SEO) will help your website appear higher up in search engines for keywords relevant to your business.
SEO is something an agency can only do
Nowadays social media such as Facebook and Instagram is a great way to create brand relevance and is something anyone can do themselves.
SEO is a one-time thing
SEO Is all about links
Keywords mean better rankings