• Pay For Leads, Not For Clicks
  • Get Approved in as little as 72 HRS
  • Earn your Google Guaranteed Badge
  • FREE Account Setup
    & FREE Support*
How Local Services Ads Work

With Local Services ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ads by Google app. You can reply to messages, track bookings, and manage all your leads anytime online and through the app (Android, iOS).

Local Services advertisers receive a Google Shield Google Guaranteed Badge, premium promotion, and a polished profile page with real reviews, all of which help pros to build a great online reputation.

Google guarantee

Google guaranteed providers are pre-screened and meet relevant insurance and licensing requirements. When you book an eligible Local Services provider on Google, you’re protected by the guarantee.

You can identify an eligible pro because they have the Google guaranteed symbol Google Shield by their name and on their profile page.

Benefits of Local Services ads

How much do Local Services ads cost?

With Local Services ads, you only pay for leads related to your business or the services you offer. Here’s how it works:

  • You set a weekly budget that limits the total number of leads you receive in any given week.
  • You may get a different number of leads from day to day, but you never spend more than your designated weekly budget.
  • You have the ability to immediately dispute leads if you receive a lead that’s not valid.

How does Google Charge for Local Services Leads?

Advertisers using Local Services ads are charged for each lead received. Lead prices may vary, depending on the job type and the type of lead you received, but each lead received will count towards your weekly budget. You'll never pay more for leads than the amount you specify in your weekly budget.

What’s a valid lead?

Valid leads are related to your business or the services you offer, and can occur in the following situations when customers find your Local Services ad on Google:

  • You receive a text message or email from the customer.
  • You receive a voicemail from the customer.
  • You answer a phone call and speak with the customer.
  • You receive a missed call (without a voicemail), and you return the customer’s message with a text message, email or call where you either speak with the customer or leave a voicemail.

* Some restrictions apply.

* Some restrictions apply.