Running a search marketing campaign on Google can be expensive, especially if you don't have a plan. Google Ads was created to be user-friendly, and because of that, it is very easy to purchase broad keywords and blow your budget without generating a single call or email. Our job is to maximize every dollar spent on pay-per-click advertising, and to make sure that you only pay for quality website traffic and visitors.
Do you know what your impression share is?
Hyper-local Search is changing the way people look for goods and services. Remember, because you pay Google every time a user clicks on your advertisement, it is crucial that you eliminate keywords that do not generate quality traffic. Your keywords and ads must be finely tuned and focused on local search results.
Do you know which keywords drive the best traffic to your site?
Specific geographic targeting is another way to focus your PPC Campaign, as people are searching locally now more than ever. It is essential that both your Keywords and Advertisements target local search.
What areas are most valuable to your business?
There are a dozen more steps to follow when building a Google Ads Campaign which can be time consuming, even for the most organized business owner.
What delivery method is your campaign set to?
Often overlooked, the speed of your landing page is a critical factor in how Google determines what you pay for each click. Speed is crucial for achieving top positions in both natural and paid search. While it is possible to overcome a slow site by bidding more, we want to save money and maximize your ad dollars. Simple website upgrades, and properly developed code will help ensure a fast and pleasant user experience.
Is your company taking advantage of all the new features available in Google Ads? Are you utilizing the new call out and review extensions? Does your campaign have targeted mobile and location based bid adjustments?
Our team of Google Ads professionals are always on top of the latest developments in search marketing. Work with us and learn how to enhance your Google Ads Campaigns today.