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Google Local Services and Google Ads
Management for Home Service Contractors

The SearchKings Method

Our core business and focus is online lead generation. We measure our performance using 4 simple indicators:

  • Number of leads
  • Quality of leads
  • Cost per lead
  • Return On Investment (ROI)

To achieve the best results, we use a variety of solutions and strategies to maximize your ROI.

As a Google Premier Partner, your account manager at SearchKings has access to a broad range of tools and expertise that include advanced Google Ads programming, data analytics, call tracking software, and an in-house content and graphic design team that will turn website “visitors” into real world customers.

Supercharge Your Marketing

Combine the Power of &
to generate more leads at a lower cost.

Directory Listings
With Google Local Services Listing, you can advertise your business on Google and receive phone calls directly from potential customers. Since you only pay-per-call, you can set budgets based on the volume of leads you need each week.

Ads Campaign Strategy
Google's pay-per-click advertising platform allows us to build a customized campaign that focuses on specific audiences. We use targeted search terms to expand your reach and drive potential customers to your website.

What is ?

It's a brand new advertising platform that helps consumers quickly and easily discover, connect with, and hire service providers like you with complete confidence.

  • Be seen right at the top of Google
  • Connect with potential customers when they need you
  • Simple set up and communication through an easy-to-use app
  • Build trust with the Google Guaranteed badge
  • Only pay for leads related to your business and the services you offer
What are the benefits of signing up?
Billed Annually
$35 /month
or $45/month
paid quarterly*
  • VIP onboarding and account setup
  • Dashboard training
  • Dedicated support line
  • Recertification and documents management
  • Online profile optimization
  • Budget recommendations
  • Early access/invitation to Google “Beta” products
  • Assistance with disputes
  • $500 set-up fee waived when setting up with Podium (reviews platform)
  • Real-time phone leads monitoring
*Pricing is subject to change
Google guarantee

Google guaranteed providers are pre-screened and meet relevant insurance and licensing requirements. When you book an eligible Local Services provider on Google, you’re protected by the guarantee.

You can identify an eligible pro because they have the Google guaranteed symbol Google Shield by their name and on their profile page.

How does Google Charge for Local Services Leads?

Advertisers using Local Services ads are charged for each lead received. Lead prices may vary, depending on the job type and the type of lead you received, but each lead received will count towards your weekly budget. You'll never pay more for leads than the amount you specify in your weekly budget.

Advertising Microsite

Google Display Advertising

Programmatic bidding with SearchKings Artificial Intelligence (SKai)

Our proprietary programmatic solutions take into account over 20 customer signals to intelligently reach people where and when they're most likely to respond and buy.

Understanding where your potential customers are in their purchase journeys and connecting with them with the right message and the right cost is crucial to successful programmatic bidding. SKai is designed to reach new and high-value customers at the right moment at the right price.

For instance, we build ads with dynamic content that changes based on the user's location, time of day, weather, and 23 other live data points. SKai uses customer targeting signals such as, In-Market Audiences, Keyword Contextual, and similar Audiences to reach new customers, and remarketing to reconnect with existing customers.

Benefits of using
SKai & Dynamic Search Ads
  • Save time

    No more mapping of keywords, bids, or ad copy for each product on your website. Plus, DSA could help you connect with new markets faster than other alternatives.

  • Frequent, automatic updates to your ads

    When you make changes to pages, we'll crawl your website again to help ensure that your ads are as up to date as possible.

  • Relevancy

    Show relevant, dynamically generated headlines with your ads. When a customer's search is relevant to your product or service, we'll dynamically generate an ad with a headline that includes words from that customer's search phrase and the landing page.

  • Control your campaign

    You can show ads based on your entire website, specific categories, or pages. You can also prevent your ads from showing for products that are temporarily out of stock.

  • Capture additional traffic

    Dynamic Search Ads can help you gain additional traffic and sales by promoting your business to more customers than you can reach with a keyword-targeted campaign.

Ready to supercharge your marketing?

Just have an electronic copy of your logo ready before you sign up.

10

Reasons why you need to work
with SearchKings

No Contracts

We work month-to-month with all clients

No Start-up / Set-up Fees

We give YOU $300 to start with Google Ads!

Get Google Guaranteed

Free set up and free support

Transparent Pricing

You pay Google with your own credit card