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Upstate Pest Control

The Challenge

Upstate Pest Control, a pest & wildlife removal company in upstate New York, was trying to increase branding & awareness for their services using content relevant to specific seasonal jobs & problems people might have.

Upstate Pest Control Challenge

The Strategy

Targeted in-stream video ads for their most seasonally relevant services & discovery ads featuring how-to & explanatory video content.

Upstate Pest Control Strategy

The Results

More than 14,800 video views corresponding to a 2.25X increase in website traffic, resulting in nearly double the overall website conversions (90% increase) during the same period. The Google Ads account itself saw a 227% increase in conversions, with overall CPL dropping 40%.

Upstate Pest Control Results