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Upstate Pest Control

The Challenge

Upstate Pest Control, a pest and wildlife removal company in upstate New York, was trying to increase branding and awareness for their services using content relevant to specific seasonal jobs and problems people might have.

Upstate Pest Control Challenge

The Strategy

Targeted in-stream video ads for their most seasonally relevant services and discovery ads featuring how-to and explanatory video content.

Upstate Pest Control Strategy

The Results

More than 14,800 video views corresponding to a 2.25X increase in website traffic, resulting in nearly double the overall website conversions (90% increase) during the same period. The Google Ads account itself saw a 227% increase in conversions, with overall CPL dropping 40%.

Upstate Pest Control Results