Grew market share across North America
Enterprise
HVAC
The issue
Trane Technologies (NYSE: TT), an industrial manufacturer of heating, ventilation, and air conditioning (HVAC) products, wanted to increase market share across dealer networks and North America.
The goals
Although that had a online presence for generic industry terms and keywords, they needed to own the buying funnel, add micro-conversion tracking, and build a stronger display and remarketing presence for their brand.
Build Market Presence
By driving brand awareness and supporting internal and dealer marketing
Calculate & Improve ROI
To optimize performance for each region and identify most profitable opportunities
Customer Demand Insights
To guide regional supply logistics and create efficiency in marketing channels
The approach
Convert Long Term Customers
Through on-site marketing and customer service training sessions, we helped territory managers, product distributors, and local dealers develop.
Cost-Effective Hiring Campaigns
Solved local dealer pain points such as hiring deficiencies targetting local job-seekers.
Built Brand Awareness
In each region by being first-to market with GLS and Google Business Profile to create trust signals for potential customers.
Google Shopping Campaigns
To support minimal lead-generation costs for highly-competitive and lucrative installation-based searches.
Applied Call Intelligence
A proprietary SearchKings software, to campaigns to identify and optimize for the leads with the most potential for legitimate revenue.
The results
Streamlined & Guided Marketing Support
To gain programmatic efficiencies
YoY Growth
Achieved improved market share in each region
Increased Operational Efficiency
To turn potentially lost opportunities into sales
Contact Us
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