Justo, a full-service online real estate broker, was looking to grow their brand awareness in their local market with specific goals for reaching both home buyers & sellers.
Video sequence campaigns to tell their story & showcase the different values of their service to both buyers & sellers, creating a narrative that helped differentiate Justo from their competition. Meanwhile, non-skippable video ads created more awareness of their services at the top of the funnel & remarketing helped keep Justo top-of-mind once users had visited the website.
A 20% increase in overall account conversions over the previous period, including an even greater 22% in phone calls generated. The YouTube channel tracked more than 240K total video views & 685K impressions, helping Justo to become a recognized brand on par with their competitors in their core markets, while driving an addition 1900+ clicks to the website.