One of Canada’s largest dairy product co-ops, Gay Lea Foods was looking to promote the relaunch of their Nothing But Cheese protein food with both social engagement and increased sales, while also a/b testing their messaging.
Aggressively targeting consumer profiles and audience segments most likely to be in the market for a protein-rich snack (outdoor enthusiasts, athletes, travellers, etc.).
Using a combination of non-skippable ads for top-of-funnel branding and a/b testing, in-stream and Video Action campaigns to drive traffic to their social media profiles, grocery-store and e-commerce partners, and high-value website placements, Gay Lea saw growth in both their social following and sales.
A 17.6% increase in channel (Amazon) sales over the yearly average. Their social media saw a 16% increase in Instagram followers and a 19% increase in profile visits, as well as a 100% increase in website taps and a 67% increase in email button taps.