How SKTV reduced PPC cost-per-lead by 39%
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The issue
Garage Living Houston was achieving a positive ROI from PPC, but not enough volume to fuel growth. To scale results, SearchKings introduced SKTV, a connected TV advertising strategy designed to enhance brand awareness and strengthen PPC performance.
The challenges
Limited reach into affluent neighborhoods.
Low brand and industry awareness.
A longer purchasing cycle.
The approach
SearchKings launched SKTV, our proprietary connected TV advertising solution, to reach the right audience through high-impact video.
Our approach included:
- Broadcasting 30-second, unskippable commercials exclusively on premium streaming channels.
- Geo-targeting by ZIP code to focus on high-value neighborhoods within the client’s service area.
- Demographic targeting for users aged 35+, aligning with Garage Living’s ideal customer profile.
- Remarketing integration to re-engage recent website visitors and keep the brand top of mind.
- Producing a high-quality, localized commercial using AI-powered creative tools to emphasize product quality and lifestyle appeal.
This full-funnel strategy tied upper-funnel awareness (SKTV) directly back to lower-funnel PPC conversions.
The results
SKTV launched on August 8th, 2025, immediately generating 6,600–7,200 commercial views daily at an average CPM of just $15. Precision targeting ensured every impression was to households within the desired geographic and demographic profile.
Over 630,000 local impressions in three months.
PPC cost per lead improved by 39% since launch.
Conversion rate reached its highest point of the year in November 2025.
These results demonstrate how increased brand visibility through SKTV directly enhances PPC performance and lead generation efficiency.
Real stories of revenue
We’ve worked with thousands of customers, from startups to large enterprises. Here are a few of our success stories.
3-year path to 30% annual growth
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How SKTV reduced PPC cost-per-lead by 39%
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