Restoration 1

Case Study

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The Issue

The franchisor was looking to provide a complete online marketing solution for 25 franchisees across Ontario.

The Goals

  • Establish a dominant position on Google for all “water damage restoration” related keywords searches
  • Generate a large volume of leads while maintaining a positive ROI in each local market
  • Scalability to facilitate rapid growth

The Approach

1
Mobile
  • Created "click-to-call" ads for high-urgency keywords
  • Created a conversion-optimized mobile site for all franchisees
2
Local

Created a fully scalable website solution that maintained brand standards across the network with localized subdomains for each franchisee.

3
Optimize for ROI
  • Segmented traffic to customize bidding solutions for different services
  • Split test ad copy to isolate top performing ad copy
4
Flexibility
  • Provided the power to activate new franchisees with speed and attention to detail
  • Created custom marketing campaigns for each Franchisee

The Results

A 23% mobile conversion rate was achieved.

After 60 days of optimization, the conversion rate exceeded the customer's expectations by 40%. The Franchisor gained the confidence to have a limitless budget for their Google AdWords campaign.

They always see their ads online, and we are very pleased with the results!
Eric Simtob, Franchisor of Restoration 1

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